CCCP - Certification for Content Producers - Fall 2016

CCCP l Content Production Certification for communications professionals

The CCCP program is a skills certification designed to address the ever evolving quick-turn content creation demands of agency production. Featuring:

• XM (experiential/guerrilla)
• Film (broadcast/video)
• Specialized branded content (paid/owned/earned)

CCCP is for people looking to expand their production capabilities and add deeper perspective and skills to take on the accelerated nature of branded content quick-turn production. This course offers emerging producers with foundational understanding of rapid production methods and what it takes to deliver on a variety of quick-turn content types.

Program Dates:

The CCCP program runs over 9 weekly sessions on Tuesday evenings (6:30-9:00pm) with two full day Saturday workshops.

• MODULE 1: XM (experiential/guerrilla) Oct 4, 11, 18
• MODULE 2: Film (broadcast/video) Oct 25, 29, Nov 1
• MODULE 3: Specialized branded content Nov 8, 12, 15

Skill Highlights:

• Learn about the unique demands of quick-turn content production: Get a holistic view of how the rapid development demands of quick-turn content is changing the way agency production departments operate.
• Build understanding of what quick-turn production is all about: Learn how production approaches are streamlined for the delivery of rapid development content.
• Sharpen content production skills: Explore the specific content production approaches needed to produce a wide range of quick-turn content including film, XM content and other specialized forms of branded content for rapid media deployments.

Who is CCCP for?

• CCCP is for both agency and in-house production coordinators and entry level account managers who want to expand their ability to manage the delivery of quick-turn content production types including XM & film production for web, mobile and social platforms.
• CCCP is a foundational production skills course. It is not intended to provide a deep technical skill certification.

Instructor Bios:

Steve Miller, SVP & Creative Director, OneMethod
Since 2005, Steve has led the creative and strategic thinking for OneMethod Digital + Design. In the process, he has helped the agency win more than 150 international awards across digital, design, and advertising. Over the last 16 year, Steve has worked with some of North America's most influential brands, including Nestle, Pepsi, Frito-Lay, McDonald's, FedEx, Daimler-Chrysler, MasterCard, and Kijiji. Prior to joining OneMethod, Steve spent time as a 'suit' at Identica Branding & Design and as a Copywriter at BBDO.

Nicole Gallucci, Partner, SVP Experiential, FUSE Marketing Group
Nicole is an experiential marketing leader at FUSE and the Author of Adversperience ~ The Convergence of Advertising and Experiential Marketing. Nicole's expertise spans creative, logistics and production and with over 30 years in the business she has lived the mantra of meticulous execution to realize great ideas and results. Deep experience across a wide range of sectors including CPG, alcohol, telco, automotive & financial sectors.

Aleena Mazhar, Director, Experiential, FUSE Marketing Group
With an eight year track record in experiential marketing, Aleena has lead a multitude of projects across the country for different clients and categories. Aleena's expertise is to lead a team, create, produce and execute impactful experiences, and build campaigns that are inspire consumers to engage & activate.

Andrew Schulze, VP Integrated Production, JWT
Andrew is living the new operating reality of integrated and multi-channel agency production. He heads up integrated production at JWT where all the production disciplines are brought together under one management umbrella to build synergies and efficiencies. His background includes an extensive career as a senior broadcast producer operating as Director of Broadcast Production at DDB for over 13 years and before that Y&R for over 8 years.

Wayne Aubert – ICA Course Director
Wayne Aubert has spent the last 25+ years in the communications field. He has extensive agency and client-side production management experience (his agency roster: Bozell, Ronalds-Reynolds, Saffer, Marshall Fenn, Vickers & Benson and Ogilvy & Mather) and has developed a deep appreciation for the skills needed to advance from being an effective 'doer' to a confident manager. Wayne is an accomplished instructor who has helped countless young professionals extend their skills beyond technical proficiency towards production management excellence.

Location

• TORONTO: ICA Executive Education Centre, 2300 Yonge St. (Yonge/Eglinton), 30th floor

The Small Print

• ICA MEMBER INVOICING POLICY: ICA supports program invoicing for ICA Members only. For those who qualify, an invoice billing is provided for your ICA Member organization to pay on your behalf.
  
  
• HOW TO CONFIRM ACCESS TO ICA MEMBER PRICING? Only Canadian communication agencies can be members of the Institute of Communication Agencies (ICA). To find out if your Agency is an ICA member you can ask your HR department or review the ICA’s regularly updated ICA member list or CONTACT US to confirm.
  
  
• PROGRAM CONTENT POLICY: Fees, dates and/or course content are subject to change from previously published information at any time. ICA reserves the right to cancel this program should enrolment levels fall short of guidelines. All registration fees are reimbursed if programming is cancelled by ICA.
 

  
  
• REFUND POLICY: To receive standard refund, notification of enrolment cancellation must be received via email no later than ten business days prior to program start date. A non-refundable fee of $250 + HST will be deducted to meet administrative costs and any remaining balance will be refunded.
 No refunds available as of nine business days prior to the program start date.
  
  
• PRIVACY POLICY: The ICA will only use your information to complete this transaction, to administer your education program and to announce information relevant to the courses in which you are enrolled. We do not share, rent or sell personal information to anyone.